Claria -广告软件制造商

Claria -广告软件制造商

Claria is a pioneer and leader in behavioral marketing and personalization technology. Claria's proprietary behavioral marketing platform provides consumers with relevant content and offers based on their ordinary Web browsing and search behavior. Since its inception in 1998， Claria has served millions of online consumers and more than 1000 advertisers. By November 1999， Claria had revolutionized the online advertising industry by introducing its contextual and behavioral relevant online advertising model. A highly effective alternative to demographic targeting， this new advertising method resulted in unparalleled ROI for advertisers...

Claria was founded as The Gator Corporation to deliver the promise of one-to-one marketing on the Internet. The guiding vision was to develop a relevancy platform that could be used by hundreds of millions of consumers to obtain a better Web experience. Claria successfully used this platform initially to drive better-targeted， relevant advertising. This platform has now evolved to offer a far better consumer Web experience through automated content personalization.

　　Claria headquarters are located in Redwood City， California， with offices in Los Angeles， Chicago， New York， Washington D.C. and Tokyo. Claria is backed by top Companies and Venture firms including U.S. Venture Partners， SOFTBANK America， Rogers Communications， Asia Pacific Ventures， Sand Hill Capital Investor AB， Garage.com， Technology Crossover Ventures， Greylock， and Crosslink Capital.